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Inbound 2022: Marketing Hub Overview

In this article, and all the ones linked below, we're summarising everything you need to know about the HubSpot updates and features that were announced at Inbound 2022.

Inbound is HubSpot's annual user and partner conference, where they unveil the latest and greatest in their product offerings for the year ahead. Held in Boston this week (7th - 9th September 2022), speakers include President Barack Obama, Sam Parr and HubSpot founders Brian Halligan and Dharmesh Shah.

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Key takeaway from Inbound 2022

The world is suffering from a crisis of disconnection. We have disconnected data and systems, disconnected customers, and disconnected people.

HubSpot's solution is simple. A Connected CRM platform that's more than just software, and that lets you create deeper and more meaningful relationships with your customers.


Updates from HubSpot's Inbound 2022 Event

Buidling a connected CRM platform is key for HubSpot for 2022/23, and the features being announced lean into that theme.

Upcoming Features for Marketing Hub

WhatsApp Integration

Available in Marketing & Service Hub Professional & Enterprise
Release date: In BETA

Teams can connect a WhatsApp business account as a messaging channel in the shared inbox and communicate with prospects and customers. This launch will support both business initiated and contact initiated WhatsApp messages (video and images supported), and conversations will be visible on the contact record.

Campaigns 2.0

Available in Marketing Hub Professional & Enterprise
Release date: NOW LIVE

By running campaigns in HubSpot, you’re able to take tactics and turn them into a fully orchestrated strategy.

Your entire team is able to gain alignment to ensure seamless campaign execution, drive engagement at every touchpoint for a great customer experience, and tap into insights that drive campaign optimization and growth.

Campaigns are truly the one-stop-shop for your entire marketing team to gather around, and create beautiful orchestrated and omni-channel experiences for your customers.

Customer Journey Analytics

Available in Marketing Hub Enterprise
Release date: In BETA

Marketers’ goals and reporting needs vastly different between organizations - and one-size-fits-all reporting often doesn’t make the cut.

New customer journey analytics gives marketers the ability to visualize their customer’s entire end-to-end journey and get deep insights into how to optimize the moments that matter most for increased conversion.

Ad Conversion Events

Available in Marketing Hub Professional & Enterprise
Release date: In BETA

Future proof your ad strategy with HubSpot’s ad conversion events, which will power your hyper targeted ads across the major ad networks.

By the end of 2022, HubSpot customers will be able to fully realize all of their first party data so they are able to target, report, and optimize in a cookieless, privacy first world. Note: LinkedIn will be available, other platforms coming later this year.

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The biggest HubSpot update of 2022?