In this article, and all the ones linked below, we're summarising everything you need to know about the HubSpot updates and features that were announced at Inbound 2022.
Inbound is HubSpot's annual user and partner conference, where they unveil the latest and greatest in their product offerings for the year ahead. Held in Boston this week (7th - 9th September 2022), speakers include President Barack Obama, Sam Parr and HubSpot founders Brian Halligan and Dharmesh Shah.
Blog Contents
- Key Takeaways from Inbound 2022
- Customising HubSpot Updates
- Sales Hub & CRM Updates
- Marketing Hub Updates
- Operations Hub Updates
- Data Quality & Management Updates
- Service Hub Updates
- CMS Hub Updates
- Commerce Updates
Key takeaway from Inbound 2022
The world is suffering from a crisis of disconnection. We have disconnected data and systems, disconnected customers, and disconnected people.
HubSpot's solution is simple. A Connected CRM platform that's more than just software, and that lets you create deeper and more meaningful relationships with your customers.
Updates from HubSpot's Inbound 2022 Event
Buidling a connected CRM platform is key for HubSpot for 2022/23, and the features being announced lean into that theme.
Supercharge your CRM with these Operations Hub Updates
Operations Hub is receiving some huge updates this year.
Product Sync
Available in Free
Release date: NOW LIVE
Connect third-party apps to your HubSpot product library to run a data sync bidirectionally. Setting product sync up is just as easy as setting up any other data
sync through the app marketplace. This feature is not limited to just Quickbooks and Shopify anymore - it now allows over 20 data sync apps to run product library syncing.
Invoice Sync
Available in Free
Release date: In BETA
Before, data sync worked with contacts, companies, and deals. With Invoice Sync, you can sync your invoices one-way from third-party apps (Quickbooks, Dynamics 365, NetSuite, etc.) to HubSpot. This expands beyond just Quickbooks Online, and further embeds it in the data sync framework.Get the complete picture of your business and let actual revenue power marketing, sales and services insights in HubSpot.
Data Sync Health
Available in Free
Release date: In BETA
Understand integration health and diagnose syncing issues quickly and easily, to ensure your systems and teams stay aligned around consistent data as you scale.Inside the app's sync settings, we've added a new tab called 'Sync health'. This will show you which integrations are insync, excluded from sync, or failing to sync.
Projects GitHub Integration
Available in Sales & Service Enterprise
Release date: In BETA
With the Projects GitHub Integration developers can use GitHub as the source of record for their HubSpot Project’s codebase. They can collaborate with their teams using familiar GitHub tools and workflows and trigger project builds by pushing code to their repositories.
Debugging Improvements
Available in Sales & Service Enterprise
Release date: In BETA
We are committed to creating a world class experience for HubSpot developers. This includes making improvements to the debugging experience. In addition to improving existing features, we are introducing a new CRM mid-panel card logging system.
This logging system allows developers to monitor how their private app's function. Each log will contain details about each execution, including whether it passed or failed. These logs will make it easier for developers to debug potential causes of failure.
CRM Card Builder
Available in Sales & Service Enterprise
Release date: In BETA
We now offer developers the ability to craft new CRM cards that will make it easier for CRM users to do their jobs.
The new CRM Card Builder tool provides an interactive interface for developers to easily develop the necessary JSON payloads to deploy custom CRM cards in the middle panel of the HubSpot platform.
Moreover, developers can also use these CRM cards on custom objects or display custom object data over other records.
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Data Quality & Management
CRM Card Builder
Available in Free
Release date: NOW LIVE
Enforcing consistency is key to keeping your data clean over time. Property validations give you more control over the data that reps enter manually without adding annoying processes or procedures that can slow them down.
The result? Fewer inconsistencies in the database, less friction in the flywheel, and a smoother customer experience.
Property Validations
Available in Free
Release date: In BETA
Stop bad data before it starts. Our new import experience flags and resolves data errors before they can be published to the CRM. That means less manual work now and less reactive problem-solving down the road, giving you more time and confidence to level-up your impact.
Data Model Overview
Available in Free
Release date: In BETA
Data quality starts with a good data structure. The data model feature makes it easy to visualize how your data is organized in HubSpot so you can have confidence in your CRM from day one. Get a complete visual representation of HubSpot standard objects, properties, and associations — all consolidated into a single view.
Custom Object Builder
Available in Enterprise
Release date: In BETA
Customize your data model around your company —not the other way around. With custom objects, your CRM setup can be as unique as your business. And with the new custom object builder, you've got a simple, intuitive way to build your custom objects. No code required.
It allows an admin to define the name, plural name, and first property of a custom object. It requires them to use separate tools to manage associations, create custom properties, and set up customizations.
Data Quality Command Center
Available in Professional & Enterprise
Release date: In BETA
You can't fix what you can't find. In the data quality command center, get at-a-glance insights on the health of all your HubSpot data in one place. Identify stale properties, integration bottlenecks, and more, so you can get ahead of problems before they snowball.
Why does this matter?
- Customers lack visibility into formatting issues and CRM property health
- Partners and customers need a centralized place to monitor data quality and take action.
Automation Recommendations
Available in Professional & Enterprise
Release date: In BETA
Forget the manual burden of fixing data errors. HubSpot's Artificial intelligence continuously scans your database for issues and recommends automations to fix them. Put simply, HubSpot CRM cleans itself.
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The biggest HubSpot update of 2022?
