How to do a Website Audit
Conducting a thorough website audit is important for any business that wants to grow online and be seen by thousands of customers. It's easy to do a simple website audit, but you should leave a full audit up to a reputable marketing agency (like us!).
Quick step-by-step guide to a DIY website audit
- Use a free tool, such as our one above, or this great audit tool by Neil Patel, to get an idea of where your starting point is.
- Find your website's technical errors - such as broken links, slow speed, security issues, and more. Fix what you can, and send any you can't to your IT team or marketing agency.
- Discover your SEO problems - these can include missing meta descriptions, alt text on images, a proper heading structure.
- Analyze your design - you want your website visitors to be able to navigate quickly to where they need to go. Check for high bounce rates on your pages as a good starting point to find which pages people fall off.
- Create a full checklist - some things the website audit tool will provide may take a while to fix. Make sure you create your checklist and work through the highest priority ones first.
If you need a hand with your audit, let us know, and we'll be in touch to help you grow your website.
