ABM & Email Marketing

Account based marketing targets your best-fit accounts, while email marketing keeps you in front of them. As a Diamond HubSpot Partner, we design and run end-to-end ABM and email campaigns tailored to your goals and data.

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When Your Marketing Reaches Everyone, It Resonates With No One

Sending emails to contacts who do not remember signing up. Running campaigns to audiences that do not reflect your actual buyers. Reporting on open rates while your pipeline stays flat. These are the signs that your marketing is working on volume rather than precision, and it is costing you more than you realise.

When targeting is broad and CRM data is disconnected from campaign activity, even well-written content lands in the wrong inbox at the wrong time. The Unmatched team helps you fix this by building ABM and email marketing programmes that are grounded in your real data, connected to your HubSpot CRM, and designed to engage the accounts that are genuinely worth winning.

ABM and Email Marketing, Done Your Way

We Create, Operate, or Both

We write the content, build the campaigns, and run the operation. Need us to work alongside your internal team instead? We do that too. The engagement flexes around your capacity.

Automation and Lead Scoring

We build workflows that run your campaigns automatically. When a contact's lead score signals genuine intent, they are moved into the right nurture without any manual input.

Clear Campaign Reporting

We build HubSpot dashboards that pull account engagement, email performance, and pipeline attribution into one view. No spreadsheets, no chasing data.

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What We Deliver

Content Creation and Campaign Operation

We write the emails, build the assets, and run your campaigns. Need us to work alongside your team instead? We do that too.

ICP Definition and Account Targeting

We define your ideal customer profile and build target account lists inside HubSpot, using your CRM data and buying signals as the foundation.

HubSpot ABM Setup and Configuration

Moving from another CRM? We manage migration planning, data transfer and onboarding to ensure a smooth transition without disruption to your business.

Marketing Automation and Lead Scoring

We build the workflows that run your campaigns automatically. When a contact's lead score signals intent, they are enrolled into the right nurture sequence without any manual input.

Personalisation and Segmentation

We personalise emails and landing pages by industry, lifecycle stage, or account tier using HubSpot's smart content tools, so every message feels relevant.

Reporting and Dashboard Creation

We build HubSpot dashboards that bring account engagement, email performance, and pipeline attribution into one clear view.

Why Unmatched for ABM and Email Marketing?

Done well, ABM and email marketing are among the most effective investments a B2B marketing team can make. Getting there takes more than a good idea. It takes a team that understands the platform, knows how to connect strategy to execution, and is focused on outcomes rather than activity.

As a Diamond HubSpot Solutions Partner, we have built programmes for businesses across professional services, health tech, and beyond. Our team is certified, commercially minded, and genuinely invested in what happens after the build. If it is not driving pipeline, we want to know about it and fix it.

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The Right Partner Makes All the Difference

ABM and email marketing only deliver when the foundations are in place - clean data, a well-structured HubSpot portal, and a strategy tied to commercial goals. Unmatched builds and runs programmes that stay connected to pipeline and revenue, with certified specialists who remain hands-on to optimise performance as you grow.

Success Stories

See how we’ve helped businesses transform their marketing, sales and CRM through HubSpot.

The Conexus Group needed a partner to unify their platforms in order to streamline reporting and improve overall efficiency. Our team created 8 custom pipelines, custom workflows to better track internal referrals, and reporting solutions to better track user interactions.

CRM & Systems

CRM

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The DPO Centre transitioned from their legacy deal setup to the new Leads and Deal Pipeline with proactive recommendation from Unmatched. Resulting in enhanced lead accuracy and tracking, and streamlined sales insight reporting.

Lead Pipeline Implementation

Sales Implementation

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Peldon Rose were in need of a partner to streamline their marketing efforts in HubSpot. Unmatched devised a structured onboarding plan to allow for effective lead nurturing and data visibility.

Marketing & Automations

Email Marketing

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The Møller Institute came to us for a sales onboarding, they required optimisation of their existing HubSpot portal for better operational efficiencies and sales outcomes. We delivered a tailored sales onboarding, optimising sales process, automations, custom pipelines and delivered in-depth training.

CRM & Sales

Sales Onboarding

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Hattons needed to develop a complex system involving various software and organisations. Unmatched were enlisted to design and build this, with HubSpot as a central depository. The result is an optimised system which automates data handling and communications.

Systems & Automation

CRM

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Ready to Build Campaigns That Actually Convert?

If your current marketing is not connecting to real pipeline, it is time to take a different approach. Whether you need content creation, campaign operation, or the full programme from strategy to reporting, we are ready to help. All engagements are fixed price, so there are no surprises. And as a UK-based team, you get responsive, same-day support from people who know the platform inside out.