INBOUND 2025: HubSpot's Latest Updates

Explore the top HubSpot updates unveiled at INBOUND 2025. Lets transform how your business utilises HubSpot's powerful tools!

Segments and Personalisation

HubSpot has rebranded its "Lists" feature to "Segments," bringing along a host of new functionalities to enhance marketing capabilities. The new Segments app features AI-powered audience discovery and intuitive filtering, along with advanced logic in the segment builder. This allows marketers to create highly targeted audience groups effortlessly.

💡Unmatched Insight: Introducing AI-recommended segments and a dedicated Segments Home will address common pain points in manual audience discovery and lack of data-driven targeting insights. 

Marketing Studio

Marketing Studio is a ground breaking addition that offers an AI-powered collaborative canvas for planning, creating, and launching multi-channel campaigns. This tool eliminates the need for scattered tools and manual workflows, providing a unified workspace for marketers.

💡 Unmatched Insight: Significantly reducing the time spent switching between tools like Figma, Asana, and Slack? We 💜 this. It's going to make campaign execution faster and more efficient.

AI-Powered Email

The AI-Powered Email feature streamlines the entire email creation process, cutting down creation time by 25%. It leverages CRM data to create, personalise, and optimise email campaigns, generating unique content for each recipient.

Breeze Customer Agent

The Breeze Customer Agent has been enhanced to provide more advanced functionalities, including qualifying prospects, booking meetings, and personalising replies based on previous interactions. This ensures a more seamless and efficient customer experience.

💡Unmatched Insight: Tap directly into HubSpot records and update properties in real-time makes the Breeze Customer Agent a powerful tool for sales and customer service teams.

Breeze Marketplace & Breeze Studio

The new Breeze Marketplace and Breeze Studio allow users to build and customise their own AI agents. This provides unparalleled flexibility and customisation options, enabling businesses to tailor AI assistants to their specific needs.

Breeze Assistant & Custom Assistants

Breeze Assistant has been rebranded as Breeze Copilot and now offers more context-aware assistance. Custom Assistants can be built to handle specific tasks, making workflows more efficient and reducing manual intervention.

💡 Unmatched Insight: Customise assistants and ensure that your business can automate tasks in a way that aligns perfectly with your business processes.

Data Agent

The Data Agent can now analyse CRM data, emails, documents, and the web to provide comprehensive insights. This feature is particularly useful for researching prospects and enriching data automatically.

Data Enrichment

Data Enrichment features have been enhanced to automatically update CRM records based on conversations, emails, and other interactions. This ensures that all data remains current and accurate without manual updates.

💡 Unmatched Insight: Continuous enrichment of data helps in maintaining up-to-date records, which is crucial for personalised marketing and sales efforts.

Flexible CRM Views

Flexible CRM Views allow teams to visualise customer data in multiple formats, such as charts, boards, and timelines. This makes it easier to extract meaningful insights and make data-driven decisions.

Self-Generating CRM Data

Self-Generating CRM Data automatically enriches contact and company records using AI-driven smart properties and insights from conversations. This reduces the time spent on manual data entry and ensures records are always up-to-date.

💡 Unmatched Insight: This feature will help you to leverage HubSpot's proprietary data and smart properties to provide real-time context without manual updates. What a win!

Smart Insights

Smart Insights proactively analyse CRM data to identify important changes, trends, and recommended actions. Features like AI Catch Up Cards and Smart Digest notifications help teams stay ahead of potential issues.

💡  Unmatched Insight: With proactive notifications this feature will enable teams to make informed decisions quickly, helping to mitigate risks and seize opportunities.

Standalone CRM

HubSpot now offers a standalone CRM product, available at both Professional and Enterprise tiers. This allows businesses to access HubSpot's powerful CRM capabilities without purchasing additional hubs.

AI-Powered CPQ

HubSpot's AI-Powered CPQ (Configure, Price, Quote) tool is designed to streamline the quoting process, reducing manual errors and accelerating deal closures. It integrates seamlessly with HubSpot's Smart CRM, providing a unified platform for all revenue-related activities.

💡  Unmatched Insight: AI-powered features of CPQ help in generating accurate quotes quickly, thereby reducing the time to close deals and improving sales efficiency.

Prospecting Agent

The updated Prospecting Agent continuously monitors prospects for buying signals and provides personalised outreach strategies. This proactive approach ensures that sales teams never miss an opportunity.

💡 Unmatched Insight: Multilingual support and advanced analytics make the Prospecting Agent a versatile tool for sales teams operating in diverse markets.

Smarter Sales Meetings

Smarter Sales Meetings features automatically capture conversation insights, generate follow-up tasks, and extract key customer requirements. This ensures that sales reps are always prepared and follow-ups are consistent.

Data Studio

Data Studio offers a spreadsheet-like interface that allows non-technical users to blend data from multiple sources. This feature makes it easier to create targeted segments and personalised campaigns.

Data Quality

The Data Quality feature continuously monitors databases to find and fix duplicates, formatting problems, and outdated information. This ensures that all customer data remains clean and reliable.

💡 Unmatched Insight: Focus on strategic tasks by automating data quality management to reduces the time spent on manual data cleaning.