How HubSpot AI is Transforming Digital Marketing
When you hear the term 'artificial intelligence' (or AI), it may conjure up images of science...
HubSpot already has a wealth of features which it's constantly updating to ensure it provides an easily accessible user interface and can carry out the majority of your CRM needs. Having said that, if you want the bells and whistles experience, plugins can really help customise your HubSpot portal and there are lots of clever people who have thought about the specific bugbears out there and created ways to solve them.
Kicking off our list, we have Tick Tock Today, this nifty app ensures you will have today's date on any standard and/or custom objects. Previously to do so you needed to orchestrate workflows, so to have this available just makes life so much easier. Furthermore, it has the bonus knock on effect of greater visibility on objects such as the time they've spent in your CRM and fully exploring the 'time between' calculation.
You get one object date stamped in your free trial and for such an easy time-saver, why not?
With over 5,000+ installs, OrgChartHub is a Goliath when it comes to popularity with HubSpot users and we can see why! When it comes to prospecting, your sales team needs to know who plays which role within the company they have marked as a lead. There's no point selling a great pitch to the wrong person!
OrgChartHub, allows you to create and store on file within HubSpot charts showing how each role within your target lead interacts and makes managing these relationships far smoother, so now you won't be having to ask your coworker "Oh, what does she do for them again?".
Not meaning to toot our own horn or anything...
HOWEVER; we're pretty thrilled with our first ever app Sequential! Sequential does what it says: it adds sequential numbers to your HubSpot records to make internal tracking more specific to your company. In place of using HubSpot codes, because who wants to do that?, you can choose your own numbered system and even utilise prefixes to ensure interdepartmental wires aren't getting crossed.
As with all of these apps, a straightforward fix to a straightforward problem, making your life easier at the same time.
Another great integration for people who don't like getting bogged down in heavy and unecessary data. GeoMapper provides you with a map, pinpointing exactly where all your contacts and companies are situated.
As someone who appreciates visual learning, I love this and how it situates your data out in the real world instead of abstract figures in your CRM system.
This app updates your currencies within HubSpot, making sure your daily exchange rates remain the most up to date. It also makes converting deal amounts a doddle, as you do so without even having to leave HubSpot!
There are 150+ currencies available and the essential plan starts at just '$9.95'/month, making each request $0.10. Or if that doesn't float your boat, they're also offering a free trial which includes up to 50 requests.
As a UK-based agency ourselves, it's great to see UK based companies such as 'Weave + Blend', who help supercharge your leads via their data powered by the UK Companies house. Their data is: fresh, reliable and even has the capability of saving data into HubSpot properties. Allowing you more time to focus on connecting with your new leads.
Okay so this one is a firm favourite with Unmatched! Insycle is your data hygiene best friend, creating contacts and companies directly via verifiable company data. Additionally, it gives the ability to deduplicate data, great standardisation across free-text fields (goodbye typos!) and even solve your HubSpot/SalesForce syncing woes!
Another gem courtesy of *ahem* Unmatched! Hooked is a webhook app allowing you to send webhooks from within HubSpot workflows.
With industry standard protocols, no setup involved and the usage of HubSpot values and static ones too, Hooked is here to make your CRM experience smoother. Whether you're processing payments for products, subscriptions or any other type of transactions, we've got you covered.
Databox acts as a menu with all of your analytics data available on a host of options including-but not limited to: mobile, desktop, television, HubSpot, Google Analytics and even Youtube. However, an especially exciting feature is the integration of social media meaning that where HubSpot was previously blind you now have more visibility!
This app makes dealing with your to-do-list a walk in the park. Instead of feeling overwhelmed by seemingly neverending tasks which you can't tick off, Task Assistant will do your cleaning, ensuring when tickets close that any open task is marked as complete, task owners reflect changes in record owners and automatically deleting any remaining sales tasks when deals are closed.
HubSpot is specifically crafted to simplify your daily tasks. While it covers a wide range of functionalities, there are certain areas that may require further enhancement. This is where the mentioned plugins shine, not only bridging any knowledge gaps but also providing essential structural support to your system in ways that might surprise you. If you need a hand building your ideal HubSpot portal, Unmatched are a Diamond HubSpot Partner and can help!
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