Custom HubSpot implementation
Hattons Solicitors commissioned Unmatched to create a totally bespoke HubSpot portal, create multiple custom integrations and apps, and onboard their growing team to the platform.


The challenge
Like all law firms, Hatton's have a complex array of systems and teams with varying needs.
The new system needed to accept incoming leads from multiple sources, organise them and manage them, and then pass these leads in and out of the system multiple times to other third-party systems such as Gravitas and ProClaim. With 100,000s of clients, and millions of claims, our client needed a solution that was scalable and bespoke to them.
See how we solved it, below 👇

Members of staff onboarded to HubSpot
We've hosted onboarding workshops for over 90 members of the team, with bespoke training for each department.
Our Solution

Custom HubSpot Apps & Integrations
We designed and built 3 custom apps to ensure smooth integration with data warehouses and other third-party legal systems. Built from the ground up, our team worked with our client to ensure data flows smoothly and quickly.

Process Mapping & System Build
Building a complex CRM system is often a minefield, which is why our team worked with our client to fully map out their process before even touching HubSpot. This is a crucial step and allowed for a smooth system build which now handles 10,000+ leads daily with ease.

Custom Objects
HubSpot's default objects didn't quite match the data model our client was looking for, especially with multiple product lines. Their Enterprise subscription allowed us to build out two extra objects to handle their data, enabling efficient organisation of HubSpot for all departments.
An effective solution
Like all law firms, Hatton's have a complex array of systems and teams with varying needs.
The new system needed to accept incoming leads from multiple sources, organise them and manage them, and then pass these leads in and out of the system multiple times to other third-party systems such as Gravitas and ProClaim. With 100,000s of clients, and millions of claims, our client needed a solution that was scalable and bespoke to them.
See how we solved it, below 👇

Members of staff onboarded to HubSpot
We've hosted onboarding workshops for over 90 members of the team, with bespoke training for each department.
The results of our hard work!
.png?width=120&height=120&name=Kavita%20Icon%20(2).png)
Kavita Parmar
Chief Operating Officer | Word 360
"Unmatched are a very talented HubSpot agency and very knowledgeable in Hubspot functionality. I would highly recommend working with them."
.png?width=120&height=120&name=Holly%20Hertility%20Icon%20(1).png)
Holly Payet
Customer Relationship Management Lead | Hertility
"The Unmatched team were incredibly helpful from the beginning. It was great to be able to explain what we wanted and have Matt understand and suggest the best way to approach it. The walkthroughs helped our team to get skilled up quickly and enhanced our ability to link HubSpot with other partners we use. We couldn't have done it without Unmatched!"

Jenna Walsh
Digital Project Manager | Magdalen Medical Publishing
"Unmatched has been brilliant to work with. They took the time to understand the business and our requirements. They have helped with data migration, cleansing, automation and onboarding for the complete team. Their experience and knowledge has been priceless in the delivery of the project. We have delivered the project in just under 3 months start to delivery. We look forward to working further with Matt and his team on improving our CRM use and other future projects. Highly recommend Unmatched, they are personable and professional."
Trusted by








Related Work
.png?width=350&height=200&name=Word360%20(1).png)


Full Service Marketing
Ecosulis
We worked alongside Ecosulis to build out their marketing function and deliver a series of webinars in Q1 2023. Since working with Ecosulis, we've grown key account engagement significantly.