Full Service Marketing Case Study

The challenge

Like most growing businesses, finding the right mixture of talent is difficult. Ecosulis have a talented, but small, team that needed additional HubSpot support to execute their campaigns.

Part of the challenge was improving the overall usability of HubSpot, as it was setup years ago and no longer matches their business processes. Aligning their marketing and sales teams around a connected platform was a key challenge for our engagement.

Marketing emails created

The Unmatched team have improved engagement through automation, creating marketing emails for nurture programmes.

Audit & Process Mapping

We started by fully auditing their HubSpot portal and establishing any key areas for improvement. Next, we worked with the marketing and sales teams to remap all of their business processes into HubSpot. Lastly, we implemented the changes across the whole platform to improve efficiencies and CRM effectiveness.

Training Workshops

To ensure the whole team were fully up to speed with the new system, we conducted a series of training workshops. These workshops, around 2 hours long, allowed for bespoke training around the new system and troubleshooting as we went along. We also created documentation around the new processes too.

Marketing Automation

For Ecosulis's recent webinar series, we created a whole series of automated emails and processes that ensured effective communications around the online events. Our team utilised workflows with delays and static lists, to create a seamless customer journey for Ecosulis's clients.

Increasing engagement

We worked tirelessly with Ecosulis to look for opportunities to increase engagement across their growing database.

Alongside their talented team, Unmatched have built 36 highly effective marketing emails that have delivered significant increases in engagement. Measured against the year before, we've increased open rates by 20% whilst sending 132% more emails.

Unsubscribe rates also fell by 38%, showing our content was super engaging too.

Increase in email open rate

Since working with Unmatched, Ecosulis have increased their open rate of emails by 20.78% compared to the previous period.

Chris D'Agorne

"It's clear from working with Matt that he is an expert at what he does, and full of enthusiasm for it, too. He is extremely driven to produce great results and eager to suggest new solutions that can open up potential opportunities for sales and marketing. Walking through HubSpot with him was eye-opening as behind every button, we discovered new possibilities of working with the software which were never previously on our radar. Matt is a walking encyclopaedia of HubSpot knowledge, and we know we are in safe hands with Unmatched."

Communications Lead

Lead Pipeline Implementation

Sales Implementation

The DPO Centre transitioned from their legacy deal setup to the new Leads and Deal Pipeline with proactive recommendation from Unmatched. Resulting in enhanced lead accuracy and tracking, and streamlined sales insight reporting.

Marketing and Automations

Email Marketing

Peldon Rose were in need of a partner to streamline their marketing efforts in HubSpot. Unmatched devised a structured onboarding plan to allow for effective lead nurturing and data visibility.

Systems and Automation

CRM

Hattons needed to develop a complex system involving various software and organisations. Unmatched were enlisted to design and build this, with HubSpot as a central depository. The result is an optimised system which automates data handling and communications.

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