We've had advanced sighting of the Inbound announcements for about two weeks, and our team have spent that time learning all there is to know about them.

From upgrades to AI to subtle, but powerful, improvements across the whole platform, HubSpot have made some serious upgrades for all users.

We've kept these under lock and key...

~HOWEVER~

Now we can share all of those juicy updates with you! 

Here's what's in store...

• Breeze AI! ✨🤖
  • Copilot
  • Agents
    • Prospecting Agent
    • Social Agents
    • Content Agent
    • Customer Agent
  • Breeze Intelligence
• Marketing Hub - New additions and enhancements
• Content Hub - Major improvements
  
  

Breeze AI! ✨

HubSpot’s new Breeze AI is designed to elevate productivity and creativity by seamlessly integrating AI-driven assistance across the entire platform, empowering users to work smarter and faster at every stage of their customer journey.

Copilot

What is HubSpot Breeze?

What once was 'ChatSpot', the previous AI assistant, has now been updated to 'Breeze Copilot'. This updated version has the upper-hand as it's now ' context aware', meaning it's going to be thinking about which HubSpot tool you are using when you ask for help from it. Working with you everywhere within HubSpot.

For example, when you're wanting insights into your data, it's going to offer a different approach than when you're trying to summarise a record. All-in-all, this means greater efficiency and a frictionless approach to your daily tasks.

What the Unmatched team think

This is particularly useful when you don't have the time to search for particular information as your Copilot will fetch the relevant details for you. Much more efficient for sales and everyday users.

Subscription you need

->Varied Pro+ subscriptions

Agents

Prospecting Agent

1 Suggested email outreach

2 Shortlisting prospects

Summary 

When you're busy working on ongoing deals and looking after your existing database, prospecting can often become a dangerously neglected task as there is no guaranteed return for the fruits of your labour. That's where the new Prospecting Agent comes puts the wheels in motion for future business. There are also varying levels of automation available for this feature, depending on how much control you want over your outreach.

What the Unmatched team think

We'd recommend using the Agent to automatically prepare outreach material and then requiring a human to give the final amends and thumbs up, this will give the new system some nice guardrails.

Subscription

->Sales Hub Pro+

Social Agent

1 Social post generation

2 Actionable Recommendations

3 Holistic branding recommendations

Summary

This new feature acts as a helping hand when it comes to your social media management, providing you with a comprehensive suite of tools designed to streamline and enhance your social media strategy. From generating engaging social posts to offering actionable recommendations and holistic branding advice, this feature ensures that your social media presence is not only consistent but also impactful. It analyzes past performance, suggests optimal posting times, and incorporates industry best practices to help you connect with your audience more effectively and efficiently. 

What the Unmatched team think

This update supercharges the previous content creation available via AI to now ensure the content is delivering the desired impact. This will really unblock the the thinking phase of social curation!

Subscription

->Marketing Hub Pro+

Highlights include:

• Social post generation
• Recommended posting times
• Past performance analysis
• Industry best practices

Content Agent

1 Landing page generation

2 Case study generation

Summary

Further time-saving updates include the new 'Content Agent' , capable of generating high-caliber content across landing pages, podcasts, case studies and blog posts.

What the Unmatched team think

This is a great tool for ensuring you're including the relevant data to back up your case studies and highlight how the work you're doing has tangible data-driven results

Subscription

->Content Hub Pro+

Customer Agent

1 Knowledge Base Article Uploads

2 Agent customisation

Summary

It's now possible to feed knowledge base articles, website content and blog content to your new Customer Agent!

This means smarter Chatbots with a better understanding of the questions your customers will need solving. This is a wonderful time-saver as it means customers are more likely to be provided with the relevant and helpful information they need.

What the Unmatched team think

Through keeping your Agent up-to-date with its Knowledge Base, you are improving the customer experience, meaning less frustrated enquiries.

Subscription

->Service Hub Pro+

Breeze Intelligence 🤖

It's a triple-threat! One of the best updates of Inbound, without a doubt.

Breeze Intelligence helps you by supplementing your existing data and fleshing it out with further relevant and trusted data points. It also analyses the behaviour of contacts to evaluate the buyer intent. Then it goes one step further and makes the initial form conversion process shorter. 

Data Enrichment

Summary

Not only does this give you a more complete view of your records with the right and relevant contextual information; it also gives this enrichment in real-time. 

Insights from our Managing Director, Matt;

This credit-based system will really enhance your portal, and it's pretty good value as well at $150 per month for up to 1,000 enriched records, and it scales from there too.

 

I'd recommend testing it first with a smaller plan, to be sure it gives you the info you need to grow.

Subscription

->Available for purchase to ALL paid subscriptions!

Buyer Intent

Summary

You can now view which companies are looking to buy your product in real-time!

HubSpot Breeze does this through a combination of: reverse-IP, enrichment data and your preexisting HubSpot Smart CRM data. All resulting in those irreplaceable insights into your targets.

What the Unmatched team think

Timing is massively important when it comes to deciding your approach. The right messaging at the right time can make or break the likelihood of a deal.

Subscription

->Available for purchase on ALL paid subscriptions!

Form Shortening

Summary

Breeze's auto-enrichment automatically stores known smart data on the required fields within forms. This means less fields filled out by the contact and a more pleasant user experience. 

What the Unmatched team think

Any form fields filled out via the auto-enrichment will be flagged, so you never have to worry about not knowing where it's being sourced from.

 

This update is by far the best one for the Breeze Intelligence, it will dramatically improve the customer experience on your conversion points.

Subscription:

->Available for purchase on ALL paid subscriptions!

1 A central place for managing marketing efforts

2 Video publishing options

3 Dynamic forms

5 Messaging Insights

6. Personalised subscriptions

7.Sacalable SMS messages

 These enhancements will be great for preexisting and new leads. The subscription personalisation helps long-term engagement for leads with a longer sales process and the multi-step forms with data enrichment means higher rates of data capture for new records. 

1 Content Remixing for Videos

2 Brand Voice Consistency

3 Gated Membership Content

Quality content takes time to create. This is where small and medium-sized businesses can easily be overshadowed by larger competitors with the time and resources to hand to churn out multiple assets for multiple channels and formats. HubSpot wants to even the playing field through AI assistance, aiming to get the initial momentum going on the content-creation machine. 

Often, potential prospects will look at your previous work to see how you've helped previous clients. With Content Hub Pro, you can now streamline this content, cross-reference the study with CRM data and provide high-level professionals with the figures they want to see. This saves smaller teams the time used to research previous work and finding the evidence to support their claims. Once it's up on your website, you can fine tune your writing, but it's important to have that initial engaging overview on there.

Likewise, podcasts are now better supported within HubSpot. Much of the research and background prep-work can be readily available via the auto-generated podcast pages, transcripts and even the ability to repurpose written content into dynamic podcasts.

With multiple forms of content in different formats being created by different users, HubSpot also helps support solid standardisation across the board when it comes to your branding. This happens through the introduction of multiple brand voices, brand rules and even multi-language support, meaning that wherever your contacts are; your messaging remains the same.

Lastly, complimenting standardisation, is the need for customisation. For example, being able to manage memberships via the new member management app, crawling private blogs and controlling the overall branding, all makes for a more meaningful customer journey.

Summary

With the further developments on AI content generation, search engines are becoming over saturated with mass-produced content and a hubbub of noise that any prospects have to wade through. In April this year, HubSpot transformed CMS Hub into Content Hub to help content creators overcome this challenge and continues to roll out further improvements to help your content stand out amongst the crowd:

->Content Remix now offered for case study, podcast and video formats

->Podcast improvements

->Brand Voice improvements

->Memberships improvements

->Content Embed improvements

What the Unmatched team think

We really appreciate that HubSpot are ensuring smaller businesses have better resources for content creation. It means they're not being shouted over by the content Goliaths of the web!

Subscription

->Content Hub Pro+

 

Summary

While Sales Hub wasn't one of the main focuses of INBOUND 2024, that's not to say it hasn't got some impactful updates lined up:

AI meeting assistant

• Using data from HubSpot's Smart CRM, your assistant will evaluate previous sales activities and help you prepare relevant materials for your next meeting. Helping conversations stay on track.

• Makes it fast for reps to get context on leads and deals and progress relationships by taking action

• When the pipeline becomes busy and overwhelming, the guided actions will recommend next steps based on AI, buyer insights and CRM data. This means you can prioritise your to-do list and ensure you're spending your time efficiently.  

What the Unmatched team think

Marketing and Sales go hand-in-hand, so all marketing improvements are also going to feed in to your sales efforts. Make sure to keep them both as updated as possible.

Subscription

200+ updates across Sales Hub, Service Hub, Operations Hub, Commerce Hub and Smart CRM!

Learn about all the updates here

Or you can check out some of our favourite updates from September in our Monthly HubSpot Updates Blog!

Want to get the most out of these new additions to the HubSpot platform? Contact us now and we can get cracking.