Hattons Solicitors Bespoke HubSpot Build

How Hattons Solicitors Got a Fully Bespoke HubSpot Build Handling 10,000+ Leads a Day

Hattons Solicitors needed more than an out-of-the-box CRM. With hundreds of thousands of clients, millions of claims, and a complex web of third-party legal systems, they needed a bespoke HubSpot development that could handle serious scale. We designed and built it from the ground up, including custom apps, custom objects, and a full team onboarding programme for over 90 members of staff.

The Brief: A HubSpot Build Engineered for Complexity and Scale

Hattons Solicitors is a high-volume legal practice with a data model that standard CRM configurations simply could not accommodate. Their new system needed to accept incoming leads from multiple sources simultaneously, organise and manage those leads within HubSpot, and pass data in and out of third-party legal platforms including Gravitas and ProClaim.

With hundreds of thousands of clients and millions of claims to manage, the solution had to be scalable, reliable, and built specifically around how Hattons operate. They commissioned us to design and deliver the whole thing, from technical architecture through to team onboarding.

Our Approach

Before a single line of code was written or a setting touched in HubSpot, we worked with the Hattons team to fully map their processes across every department and data flow. This was a critical foundation step. Only once we had a complete picture of how leads moved through the business, how data needed to be structured, and where the integration points sat with third-party systems did we begin the build.

Three custom apps were designed and built to handle the integrations with Gravitas, ProClaim, and their data warehouse infrastructure, ensuring data moved between systems quickly, cleanly, and without manual intervention. HubSpot's default data model was not sufficient for a business with multiple product lines running at this volume, so we used their Enterprise subscription to build two additional custom objects to house and organise the data in a way that made sense for every team using the platform.

Once the system was live and stable, we delivered bespoke onboarding workshops across the entire organisation, with department-specific training tailored to the way each team would actually use HubSpot day to day.

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What We Delivered

Full Process Mapping

End-to-end mapping of Hattons' lead flow, data structure, and integration requirements across all departments before any build work began, ensuring the system was designed right first time.

3 Custom HubSpot Apps

Bespoke applications built from scratch to handle integrations with Gravitas, ProClaim, and their data warehouse, enabling seamless, automated data exchange between all systems.

Custom Objects Build

Two additional custom objects built within HubSpot Enterprise to accommodate Hattons' multi-product-line data model, giving every department a structured, organised view of their data.

10,000+ Daily Lead Processing

The completed system handles over 10,000 incoming leads per day with ease, routing, organising, and passing data across platforms without manual effort or data loss.

Department-Specific Training

Bespoke onboarding workshops delivered across the organisation, with training tailored to the specific HubSpot use cases and workflows relevant to each department.

The Results

Hattons Solicitors now operates on a bespoke HubSpot environment built precisely for the scale and complexity their business demands. The system processes over 10,000 leads per day, manages data flows across multiple third-party legal platforms, and gives every department a structured, reliable view of their data through custom objects built specifically for their model.

With 90 members of staff onboarded and working confidently within the platform, HubSpot is now a central, functioning part of how the business operates at every level. This is what bespoke HubSpot development looks like when the brief is genuinely complex and the build is done properly.

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What our clients say

“We went through a giant CRM migration, and I'm so thankful that Unmatched led the charge here. Meave is a brilliant point of contact who helps untangle and solution even the toughest of problems. She's also just genuinely lovely to work with. Matt has assembled a great team, and I'm thrilled they're part of our arsenal. Highly recommend.”

Mia Loiselle

Content Marketing I Flagsmith

“Unmatched are exactly what their name suggests and an outstanding agency. Their HubSpot support has been consistently proactive and insightful. I highly recommend them to any business using HubSpot.”

Marius Smit

Head of Marketing | United Gas & Power

Marius Smit

Head of Marketing | United Gas & Power

Need a HubSpot build that goes beyond the standard setup?

Whether you need custom apps, complex integrations, or a HubSpot environment engineered around a genuinely unique business model, our development team has the technical depth to deliver it. As a HubSpot Diamond Partner, we have built solutions at serious scale. Get in touch and let's talk through what your build requires.

Success Stories

See how we’ve helped businesses transform their marketing, sales and CRM through HubSpot.

The Conexus Group needed a partner to unify their platforms in order to streamline reporting and improve overall efficiency. Our team created 8 custom pipelines, custom workflows to better track internal referrals, and reporting solutions to better track user interactions.

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The DPO Centre transitioned from their legacy deal setup to the new Leads and Deal Pipeline with proactive recommendation from Unmatched. Resulting in enhanced lead accuracy and tracking, and streamlined sales insight reporting.

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Peldon Rose were in need of a partner to streamline their marketing efforts in HubSpot. Unmatched devised a structured onboarding plan to allow for effective lead nurturing and data visibility.

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The Møller Institute came to us for a sales onboarding, they required optimisation of their existing HubSpot portal for better operational efficiencies and sales outcomes. We delivered a tailored sales onboarding, optimising sales process, automations, custom pipelines and delivered in-depth training.

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Hattons needed to develop a complex system involving various software and organisations. Unmatched were enlisted to design and build this, with HubSpot as a central depository. The result is an optimised system which automates data handling and communications.

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