Marketing Automation

We build and optimise marketing automation HubSpot strategies that turn your CRM into a growth engine. As a HubSpot Diamond Partner, our UK-based team designs automated marketing workflows that save time, improve lead quality, and give your sales team exactly what they need to close.

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Your automation should be working harder than your team.

Most businesses using HubSpot are only scratching the surface of what their marketing automation can do. Leads sit uncontacted, nurture sequences go unbuilt, and sales teams work from incomplete data. We fix that.

As a certified HubSpot marketing automation partner, we audit your current setup, identify the gaps, and build automated marketing workflows that move contacts through your funnel with precision and purpose. From lead scoring and lifecycle stage automation to marketing attribution and source categorisation, we build the systems that give you full visibility and keep marketing and sales aligned.

How We Deliver Your Automation Strategy

Audit and Opportunity Mapping

We start by reviewing your current HubSpot setup to identify where automation can immediately reduce manual effort and improve lead flow.

Workflow Architecture and Build

Our certified team designs and builds your HubSpot workflows, lead scoring logic, lifecycle automation, and nurture paths tailored to your pipeline and how your business sells.

Test, Enable, and Scale

We don't hand over and disappear. We test every workflow, train your team, and build a foundation you can scale as your business grows.

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What We Automate for You

Lead Scoring and Lifecycle Automation

We configure HubSpot lead scoring that powers contacts through lifecycle stages automatically, ensuring your sales team always knows who is ready to buy and when to reach out.

Tailored Nurture Paths

We build distinct nurture sequences for different contact needs, whether that is re-engagement, mid-funnel consideration, or decision-stage acceleration. One size does not fit all, and your automation should reflect that.

Marketing to Sales Alignment

We put processes in place that bridge the gap between marketing and sales. Automated handoff triggers, lead routing, and internal notifications ensure no qualified contact falls through the cracks.

Source Categorisation

We implement a process that pulls data from multiple HubSpot properties and consolidates it into a single, structured view, giving you clear visibility into where your leads are coming from across every channel.

Marketing Attribution

We configure marketing attribution tracking within HubSpot so you can identify which campaigns, channels, and touchpoints have sourced or influenced each contact in your pipeline. Know what is working and prove it.

Reporting Automation

We set up automated dashboards and scheduled reports so performance data lands in your inbox without anyone having to pull it manually.

Why Unmatched for HubSpot Marketing Automation?

We are not a generalist agency that happens to offer automation. Marketing automation in HubSpot is one of the core reasons clients choose us, and it is where our Diamond Partner expertise makes the biggest difference.

Our team brings together strategic thinking and deep technical knowledge to build automated marketing workflows that are commercially sound, not just technically functional. We understand how HubSpot automation connects to pipeline, revenue, and reporting, and we build with that end in mind from day one.

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Automation that connects to the metrics that matter.

Too many businesses have HubSpot workflows running in the background without any visibility into whether they are actually working. We build marketing automation HubSpot strategies with measurement at the centre, so you can see which nurture paths are driving pipeline, which lead scores are delivering qualified contacts to sales, and where your source categorisation data is pointing you next.

Marketing attribution closes the loop entirely, connecting campaign activity directly to influenced and sourced revenue. As a HubSpot Diamond Partner, we have delivered automation projects across dozens of UK businesses. Our approach is hands-on, commercial, and built around your specific goals.

Success Stories

See how we’ve helped businesses transform their marketing, sales and CRM through HubSpot.

The Conexus Group needed a partner to unify their platforms in order to streamline reporting and improve overall efficiency. Our team created 8 custom pipelines, custom workflows to better track internal referrals, and reporting solutions to better track user interactions.

CRM & Systems

CRM

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The DPO Centre transitioned from their legacy deal setup to the new Leads and Deal Pipeline with proactive recommendation from Unmatched. Resulting in enhanced lead accuracy and tracking, and streamlined sales insight reporting.

Lead Pipeline Implementation

Sales Implementation

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Peldon Rose were in need of a partner to streamline their marketing efforts in HubSpot. Unmatched devised a structured onboarding plan to allow for effective lead nurturing and data visibility.

Marketing & Automations

Email Marketing

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The Møller Institute came to us for a sales onboarding, they required optimisation of their existing HubSpot portal for better operational efficiencies and sales outcomes. We delivered a tailored sales onboarding, optimising sales process, automations, custom pipelines and delivered in-depth training.

CRM & Sales

Sales Onboarding

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Hattons needed to develop a complex system involving various software and organisations. Unmatched were enlisted to design and build this, with HubSpot as a central depository. The result is an optimised system which automates data handling and communications.

Systems & Automation

CRM

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Ready to Build Automation That Actually Performs?

Whether you need a full HubSpot marketing automation build, a workflow audit, or a smarter lead nurture strategy, our UK-based team is ready to help. Fixed-price projects available. Book your discovery call and let's map out what your automation should be doing.