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HubSpot for Facilities Management.

Facilities management businesses live on long-cycle B2B sales, complex service contracts, and recurring revenue. HubSpot — configured properly — runs all three. Unmatched builds HubSpot for FM firms that need a CRM as resilient as the buildings they service.
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FM businesses need more than a generic CRM.

Facilities management has its own operating rhythm. Tenders that take a year to close. Multi-year service contracts with annual price escalations. Hundreds of buildings, each with their own asset registers and SLA commitments. Subcontractor networks, mobile workforces, recurring billing. HubSpot can model all of it — but only if it's set up by someone who understands how FM actually works. We've built HubSpot portals for soft FM, hard FM, integrated FM, and TFM providers across the UK.

Why FM firms choose HubSpot with Unmatched.

Marketing Strategy

Tender & Bid Pipeline Management

Long-cycle B2B sales modelled properly. Stages that mirror PQQ, ITT, BAFO, and contract award. Probability-weighted forecasting that reflects FM realities.
Email Marketing

Contract & Site Visibility

One view per client showing every contract, every site, every SLA. Renewal automation tied to contract dates. Cross-sell opportunities surfaced by service line.
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Marketing That Targets Decision-Makers

Reaching estates directors, heads of property, procurement leads — at scale, with content that speaks the language of FM and procurement, not generic B2B.
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A HubSpot partner that's worked across the FM landscape.

We've delivered for soft FM specialists, hard FM contractors, integrated FM providers, and total FM businesses serving public sector, commercial, and education clients. We know how the bid process works, how renewals get negotiated, how mobilisation periods feel from inside, and how to make HubSpot a tool the operations team actually uses — not just sales and marketing.
Speak to our FM lead

Success Stories

See how we’ve helped businesses transform their marketing, sales and CRM through HubSpot.

The Conexus Group-1

The Conexus Group needed a partner to unify their platforms in order to streamline reporting and improve overall efficiency. Our team created 8 custom pipelines, custom workflows to better track internal referrals, and reporting solutions to better track user interactions. 

CRM & Systems

CRM
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The DPO Centre transitioned from their legacy deal setup to the new Leads and Deal Pipeline with proactive recommendation from Unmatched. Resulting in enhanced lead accuracy and tracking, and streamlined sales insight reporting. 

Lead Pipeline Implementation

Sales Implementation
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Peldon Rose

Peldon Rose were in need of a partner to streamline their marketing efforts in HubSpot. Unmatched devised a structured onboarding plan to allow for effective lead nurturing and data visibility.

Marketing & Automations

Email Marketing
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Moller Institute

The Møller Institute came to us for a sales onboarding, they required optimisation of their existing HubSpot portal for better operational efficiencies and sales outcomes. We delivered a tailored sales onboarding, optimising sales process, automations, custom pipelines and delivered in-depth training. 

 

CRM & Sales

Sales Onboarding
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Hattons

Hattons needed to develop a complex system involving various software and organisations. Unmatched were enlisted to design and build this, with HubSpot as a central depository. The result is an optimised system which automates data handling and communications. 

Systems & Automation

CRM
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Make HubSpot work for facilities management.

Book a no-obligation 30-minute call. We'll talk through your FM business, your current setup, and what a proper HubSpot configuration could unlock.