What Is Marketing Automation? (And Why You Can’t Scale Without It)

❌ Myth: “It’s cold and robotic.”

✅ Truth: Would you believe us if we told you that automation can actually increase personalisation but on a larger scale? With automation in HubSpot, you can use personalisation tokens that allow you to use contact or company specific information in the copy of your email, automatically updating depending on the contact it’s sent to. Use any contact specific information like first name or reference past behaviours (the world's your oyster!), it just depends on the data available in your CRM. Quite often consistency feels more thoughtful to customers - it’s a great quick and easy way to boost your reputation.

❌ Myth: “It’s too expensive.”

✅ Truth: Take a step back and calculate the cost of automation tools with time spent on manual takes. Taken into account, it’s a no-brainer that you could generate a significant amount of ROI and potential savings by utilising marketing automation. With fewer lost leads, you'll generate more revenue!

❌ Myth: “It’s too complicated to set up.”

✅ Truth: Marketing automation is a lot simpler to set up than you may think. There’s templates and drag and drop builders available to help you. You only need to automate one thing to start seeing the value, start with something simple like incorporating personalisation tokens in your emails. Reach out to a HubSpot partner (like Unmatched!), if you run into any hiccups.

❌ Myth: “It’s just for big businesses.”

✅ Truth: Start with affordable starter tools. With Marketing Hub Starter you can automate simple form submission follow-up emails, use personalisation tokens in emails, automatically add contacts to lists for better segmentation, and manually trigger property updates for basic contact management. The key is to start small and build your way up, gradual scalability = long term sustainability.