Enrich HubSpot with Clay

Clay turns HubSpot from a database into a research engine. Unmatched designs and runs Clay-powered enrichment that fills the gaps in your CRM, scores leads automatically, and feeds your sales team accounts worth working — at a scale no human team could match.

Book a Clay enrichment call

What Clay + HubSpot can do.

Automatic Enrichment

Every new contact or company gets enriched with firmographics, technographics, headcount, tech stack, funding stage, and 100+ other data points the moment it lands in HubSpot.

Intelligent Lead Scoring

Move beyond basic lead scoring. Clay can run AI prompts on enriched data to surface the prospects most likely to buy from you — and route them straight into HubSpot sequences.

Outbound Prospecting at Scale

Find the right accounts, score them, enrich them, write the personalised outbound — all in Clay, then land them in HubSpot ready for your sales team to action.

Meet the team

Where Unmatched Clay engagements add value.

Clay Setup & HubSpot Integration

Connecting Clay to your HubSpot in the right way. We design the data flow, mapping rules, and update triggers so enrichment compounds rather than overwriting good data.

Enrichment Workflow Design

Designing the Clay tables that match your ICP — what gets enriched, when, and how the results get scored before they reach HubSpot.

AI-Driven Scoring & Routing

Using Clay's AI to score, segment, and route. The right leads go to the right rep, with the right context, automatically.

Outbound Campaign Build

Designing the full Clay-to-HubSpot outbound motion — sourcing, scoring, enriching, writing, sequencing. Sales gets warm leads, not cold lists.

Data Hygiene Automation

Clay can keep HubSpot data clean as well as enrich it. Deduplication, refresh schedules, lifecycle stage automations driven off enriched signals.

Training & Enablement

Sales and ops teams trained on the Clay-HubSpot model. Reps understand what enrichment they're seeing, marketers can build their own Clay tables.

How we deliver Clay enrichment projects.

Plan: We define your ICP, identify the data signals that matter, and design the Clay-to-HubSpot architecture. You get a written plan and fixed-fee quote.

Build: Clay tables built, HubSpot integration configured, enrichment running. We validate quality before scaling up.

Operate: We hand over with documentation and training, then run a 30-day hyper-care window to make sure enrichment is landing where it should and the team understands what they're seeing.

Contact Unmatched

Want to see Clay running on real HubSpot data?

Clay's potential is hard to grasp without seeing it on your data. Book a 30-minute call and we'll demo Clay + HubSpot end-to-end. If it's the right fit, we'll scope the project from there.

Success Stories

See how we’ve helped businesses transform their marketing, sales and CRM through HubSpot.

The Conexus Group needed a partner to unify their platforms in order to streamline reporting and improve overall efficiency. Our team created 8 custom pipelines, custom workflows to better track internal referrals, and reporting solutions to better track user interactions.

CRM & Systems

CRM

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The DPO Centre transitioned from their legacy deal setup to the new Leads and Deal Pipeline with proactive recommendation from Unmatched. Resulting in enhanced lead accuracy and tracking, and streamlined sales insight reporting.

Lead Pipeline Implementation

Sales Implementation

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Peldon Rose were in need of a partner to streamline their marketing efforts in HubSpot. Unmatched devised a structured onboarding plan to allow for effective lead nurturing and data visibility.

Marketing & Automations

Email Marketing

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The Møller Institute came to us for a sales onboarding, they required optimisation of their existing HubSpot portal for better operational efficiencies and sales outcomes. We delivered a tailored sales onboarding, optimising sales process, automations, custom pipelines and delivered in-depth training.

CRM & Sales

Sales Onboarding

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Hattons needed to develop a complex system involving various software and organisations. Unmatched were enlisted to design and build this, with HubSpot as a central depository. The result is an optimised system which automates data handling and communications.

Systems & Automation

CRM

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Stop guessing. Start enriching.

Book a no-obligation 30-minute Clay scoping call. We'll walk through your HubSpot and ICP, then show you exactly where Clay would move the needle.