AI for HubSpot Marketing & CRM

HubSpot Breeze, custom AI agents, AI-powered enrichment — the AI landscape inside and around HubSpot is moving fast.

We help marketing and revenue teams cut through the noise and deploy AI that genuinely makes a difference, not just gives a demo.

Book an AI strategy call

HubSpot's AI is powerful, but most businesses aren't utilising it properly.

AI is moving incredibly fast, and the AI built in within HubSpot is no different. Most businesses on HubSpot are not even touching the sides of what's possible.

We work with you to identify which HubSpot features make sense for your team, how best to implement them, and what's going to make the biggest impact.

Where AI is moving the needle in HubSpot today.

Content at Scale

AI-generated landing pages, emails, and ad copy — properly briefed, properly edited, properly tested. Not 'write me a blog post' rubbish, but content that genuinely performs.

Smart Lead Scoring

AI models that score leads based on hundreds of signals you couldn't manually weight. Better than rule-based scoring once the data flywheel is spinning.

Conversational Interfaces

Breeze Assistant for ops teams, custom AI agents for support — interfaces that let your team interrogate HubSpot in plain English.

Meet the team

What we deliver in AI + HubSpot projects.

Breeze Setup & Optimisation

HubSpot's Breeze suite has 40+ AI features. We help you turn on the ones that matter and ignore the ones that don't.

ChatSpot Deployment

Getting ChatSpot into your team's daily workflow — properly configured, with the right permissions and the right use cases.

Custom AI Agents

When off-the-shelf AI doesn't fit, we build agents on OpenAI, Claude, or open-source models that hook directly into HubSpot via workflows and webhooks.

AI-Powered Enrichment

Combining tools like Clay, Apollo, and bespoke LLM calls to enrich every record in HubSpot with the data that actually drives conversion.

AI Content Operations

Setting up a marketing content engine where AI drafts, humans edit, HubSpot tests and measures. Done right, output goes up and quality stays stable.

AI Strategy & Roadmap

For leaders who need a structured view of where AI fits in marketing and CRM operations over the next 12 months — and what to ignore.

How we approach AI in HubSpot.

Assess: We audit your current HubSpot setup, your team's workflows, and the AI tools you've already trialled. We rate use cases by impact and feasibility.

Pilot: Two or three high-conviction use cases get piloted in production. We measure properly — time saved, conversion lift, quality scores.

Scale: Use cases that prove their worth get scaled across the team and operationalised. The ones that don't, we kill cleanly. No sunk-cost fallacies.

Book an AI assessment

Want to know what AI is actually worth doing in HubSpot?

If you've been reading about AI for HubSpot for months and still can't separate the hype from the substance — book a call. We'll walk you through what's working in production for our clients, where Breeze is and isn't worth the licence cost, and what custom builds genuinely pay back.

Success Stories

See how we’ve helped businesses transform their marketing, sales and CRM through HubSpot.

The Conexus Group needed a partner to unify their platforms in order to streamline reporting and improve overall efficiency. Our team created 8 custom pipelines, custom workflows to better track internal referrals, and reporting solutions to better track user interactions.

CRM & Systems

CRM

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The DPO Centre transitioned from their legacy deal setup to the new Leads and Deal Pipeline with proactive recommendation from Unmatched. Resulting in enhanced lead accuracy and tracking, and streamlined sales insight reporting.

Lead Pipeline Implementation

Sales Implementation

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Peldon Rose were in need of a partner to streamline their marketing efforts in HubSpot. Unmatched devised a structured onboarding plan to allow for effective lead nurturing and data visibility.

Marketing & Automations

Email Marketing

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The Møller Institute came to us for a sales onboarding, they required optimisation of their existing HubSpot portal for better operational efficiencies and sales outcomes. We delivered a tailored sales onboarding, optimising sales process, automations, custom pipelines and delivered in-depth training.

CRM & Sales

Sales Onboarding

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Hattons needed to develop a complex system involving various software and organisations. Unmatched were enlisted to design and build this, with HubSpot as a central depository. The result is an optimised system which automates data handling and communications.

Systems & Automation

CRM

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Cut through the AI noise.

Book a no-obligation 30-minute AI strategy call. Tell us what you've tried, what you're considering, and what you're sceptical of — we'll give you our honest take.