We're an Impact Award winner!

Not every award is equal.

Some you pay for. Some turn up with a brown envelope attached. But the real ones? You earn those.

So it is a genuine thrill to share that Unmatched has been named winner of the 2026 H1 HubSpot Impact Award for Technical Excellence. Only two partners across the whole of EMEA take this award each year, which makes it one of the rarest recognitions HubSpot hands out, and by some distance the one we are most proud of. 🎊

What the award actually recognises

HubSpot runs a lot of partner awards. Plenty of them reward revenue, deal volume, or how much software you shift. Impact Awards and Technical Excellence is different. It rewards the craft: how well you architect a portal, how cleanly you handle data, and how far you can push the platform beyond its out-of-the-box limits when a client needs something the standard toolset cannot deliver.

In other words, it is the award for the work that is hard to do well. Which is exactly the kind of work we built Unmatched around.

The build behind it

The award came off the back of a project for DTB Sports & Events, a fast-moving team who had outgrown Dynamics 365 and needed a CRM that could actually keep up with them. Our job was to move them onto HubSpot without losing a single thread of their operation in the process, and then to build the platform out so it worked the way they work. You can read the full story of the Dynamics 365 to HubSpot migration here.

HubSpot graded the finished build 96 out of 100.

Here is what went into it:

A clean, structured migration. We leaned heavily on Data Hub to get years of Dynamics data across in a state we were happy to put our name to. That meant auditing, de-duplicating, reformatting, and structuring the data before it landed, rather than dragging the mess with it.

Custom-coded workflows. Standard HubSpot automation gets you a long way, but not all the way. Where the logic went beyond what the visual workflow builder can handle, we wrote custom-coded workflow actions to do the job properly.

Custom objects modelled around the business. We designed a set of custom objects around how DTB operate, not around how a generic template assumes a business should look. That is the difference between a portal people tolerate and one they genuinely rely on.

A bespoke Fixture Quote Builder. We built a custom React CRM card, backed by a hosted Node.js service, that lets the team generate fixture quotes directly inside HubSpot. This is the kind of thing that turns HubSpot from a record-keeping system into an operational tool.

Integrations that close the loop. We wired in PandaDoc for documents and AirCall for calls, so the team's day-to-day tools all talk to the CRM rather than sitting in silos beside it.

The result is a portal that is technically sound, scalable, and built to last, which is the whole point.

A word from Matt

"Winning Technical Excellence means more to me than any of the volume-based awards, because it is judged on the actual quality of the work. This is the standard we hold ourselves to on every build, whether it is a headline migration or a quiet piece of backend architecture nobody else will ever see."

Matt Freestone, Managing Director, Unmatched

Why this matters if you are choosing a partner

There are hundreds of HubSpot partners in the UK. Getting a portal live is one thing. Building something technically sound, scalable, and genuinely fit for a complex business is another, and it is the part most partners quietly skip.

That is the standard we hold ourselves to on every HubSpot implementation we take on. Migrations included. If a partner cannot code a workflow action, model a sensible custom object, or migrate dirty data without breaking it, you tend to find out about it eighteen months later, when the portal stops scaling. We would rather you never had that problem in the first place.

Got a migration that scares off the average partner?

If you have an implementation or a platform migration that is more complex than most partners want to touch, that is exactly the work we do best. Take a look at our full range of HubSpot services, read the full DTB migration story, or get in touch and we will talk it through.